ON BRAND'S STORY
On Brand began from a shared determination among our founders of finding athleisure wear that truly represented their style and size. Motivated by this need in the community, Jonathyn and Billie teamed up to create a dedicated line of athletic/athleisure wear for plus size individuals.
The mission is celebrate diversity, inclusivity and individuality through stylish, comfy athleisure clothing. Each piece was carefully selected to empower those wearing the clothing to feel confident, whether being active or relaxing.
Joins us at On Brand as we redefine fashion, brewak barrier and uplift unique individual!
President of Design & Style: Billie
Growing up, I was always the “thicker” friend in the group. While my friends never made me feel out of place, shopping for clothes often did. It was tough finding cute clothes in my size. Having multiple experiences like this made me exclude myself from group outings, ultimately making me self-concious.Years later, those hesitations still lingered, and I hated that. That’s why I co-founded On Brand. It’s more than just a clothing line; it’s my way of standing up to those outdated stores that contributed to my insecurities.With On Brand, my goal is to make sure everyone finds clothes that make them feel confident and included-to remind them that they are ALWAYS On Brand!Image with text
Our Story
President of Textile Operation: Jonathyn
As a big guy that likes to wear athleisure wear, I got tired of being disappointed by other brands never making anything in my size or never putting thought into what they produce in the larger sizes. Finding well fitting clothes that weren’t blank t-shirts was tough. This is when I decided to make my own brand. I wanted something simple and universal, but with a powerful meaning and “on brand” just seem to fit. So now I am very happy and confident with what I wear and the meaning behind it. On brand is me and I am on brand.